Some clients simply need a logo designed for they're project. We apply the same rigorous investigation processes as a full branding job, and then supply a package of logo files for them to use where ever they need. Sometimes we also design a business card as part of the package if needed.

Project: Identity designs for various clients
Contribution: Help our clients to clarify their core brand values, logo design, supply of logo files for use on websites, social media and beyond.

Client: Gomeroi Dance Company Website
Contribution: design of promotional materials and logos. Website design.

Gomeroi Dance Company conduct indigenous cultural ceremonies (welcome to country, smoking ceremonies, dance events) on Gomeroi Country. They also provide cultural training and educational programs in both the youth and corporate spaces.

Client: Gomeroi Culture Academy Website
Contribution: Brand management, stakeholder proposal documents, annual reports and student application forms. Design of promotional materials, newsletters, event advertisements & invitations, student resources and graduation materials. Website design.

Gomeroi Culture Academy (GCA) is a Tamworth-based indigenous youth leadership organisation, providing a culturally focused immersive learning environment for young people. In February, there is an intake of students – selected from the local schools – and the course continues through the year until the graduation ceremony in early December.

Newsletter
As a main part of their communications, the CGA publish a regular newsletter. Stakeholders (such as parents and guardians, teachers, school principals, funding bodies and the community) are kept up-to-date with GCA activities. Throughout the year, the students attend regular gatherings and mentoring sessions as well as on-Country trips during the school holidays. The students also participate in NAIDOC Week activities, hold exhibitions of their work and contribute to other cultural events. The newsletters cover all of these activities as well as the Welcome and Graduation ceremonies.

Client: Koala Farms
Contribution: Packaging design

Koala Farms is a Northern Rivers business that specializes in chocolate coating macadamia nuts for international airport souvenir shops. They also produce a range of snack foods.

Destination Boxes
The client wanted a design refresh of their flagship product line – chocolate coated macadamia nuts presented in souvenir “Destination Boxes”. These boxes are marketed exclusively in airport departure lounge souvenir shops.

The design brief was simple: capture the essence of each destination market.

Given that the target audience are travelers buying a keep sake for themselves or a gift for someone back home, our response was to create a post card in the form of a box.

Project: Marketing material, including interactive PDF wedding proposal pulling together blurbs and links to local suppliers. Gold Coast Star Ball fundraising flyer PDF to be emailed.
Client: Byron Luxury Beach Houses  www.byronluxuryhouses.com.au
Contribution: Concept design, photo retouching and layout.

Project: Brand refresh, flyer redesign and web updates
Client: Aquamarine – Personalised Home Care business looking to refresh their brand and take it through into marketing material for print and web.
Contribution: Brand concept, brand guidelines, business card design, flyers, client folders, letterheads and interim update to website as new site is built.

Project: Identity design
Client: Live Byron – a blog site covering all aspects of living in the Northern Rivers region in and around Byron Bay
Contribution: Brand concept, logo design applied to website graphics and business cards

Our initial designs explored many aspects of the Byron Bay lifestyle and surrounding hinterland. Further collaboration with the client focused the idea toward using a voice bubble that expressed the idea that the blog site is her own words. We then applied the logo to the website head banner, business cards, an email signature, Facebook avatar and a press advertisement.

Project: Identity re-design
Client: Billabong Gardens – a Sydney budget accommodation centre catering for not only backpackers, but families and business travelers alike
Contribution: Brand concept, logo re-design initially applied to website graphics

Billabong Gardens is located within Sydney's inner western suburbs. Within easy reach of all the tourist sites, they attract many backpackers. But also being close to the RPA hospital and live venue district, they attract a wide range of other customers.

After discussions with the client it emerged that their strong company ethos – insisting that the staff are always friendly and helpful to all their guests – is something of an oddity in budget accommodation circles. The design brief therefore needed to communicate this “friendly personality” of the brand.

We investigated themes that spoke of a value-for-money, friendly, safe, calm and quiet oasis that Billabong Gardens represents to all their customers. Out of the design process of investigation, an icon of a smiley face, incorporating the initials of the business name, emerged.

Project: Identity re-design
Client: Arcbuild – a national building company who specialise in the insurance field providing building reconstruction services after a natural disaster
Contribution: Brand concept, logo design applied to many different uses

Arcbuild re-construct people's homes and businesses after a major insurance event like a storm, flood or earthquake. During the design process, we explored notions of rebuilding, protection, strength and reliability. These are themes that were identified as being specifically relevant to the "end user" who's world has been turned upside down by a natural disaster and who are looking to Arcbuild to help them.

In further discussions with the client following draft 1 of the design, the notion of “rebuilding” struck a significant note. This theme then informed further drafts of the design which eventually resulted in the use of a leaf as a symbol of regrowth.

Project: aventura3 brand design
Client: aventura3 – a professional coaching and mentor service for directors and board members in the corporate sector
Contribution: Brand concept, logo design, photoshoot art direction, image selection, production of graphics for website, design and production of printed material such as business cards, presentation folders and a greeting card
Photographer: AJ Moller

After initial consultation with the client, we firstly established a colour palette and general ‘mood’ of the brand. We then presented a range of logo ideas that married the colour palette with the concepts of conversations and combining three elements.

Out of that process, a final logo was developed and then applied to printed and online marketing material. A strong sense of the colour palette was maintained throughout the project. The development and production of a signature image of stepping stones helps support the brand message.

As part of the ongoing evolution of the brand’s marketing material, we have produced graphic elements for use on its website. We also provided guidance for the use of colours to maintain the brand’s feel across the whole site.

Project: Website re-design
Client: Sarbuild – Perth-based construction company who specialise in developing commercial/industrial properties in and around the Perth region
Contribution: Design of website layout and management of site construction using Word Press
Web developer: Mark Law at digiflip

We started out by identifying Sarbuild's needs for this new website: a "brochure" website that displays their extensive services and developments – and encourages users to contact Sarbuild directly. We investigated Sarbuild's competition and found a lot of "flashy" and over-designed websites in the construction sector.

So, to separate Sarbuild from the competition, we decided that a clean and to-the-point website would foster a strong sense of Sarbuild's brand of no-nonsense professionalism. After a few initial iterations we arrived at a design for a strongly structured website that was easy to navigate and allowed Sarbuild's quality work to come to the fore.

The site is constructed upon the popular Word Press framework. It's a good system, but the back end can sometimes be confusing. We wanted to make it easy for the client to update information and images themselves, so working with our very talented web developer we also devised an easy-to-use customised back end just for Sarbuild.

For the hand-over, we also supplied a detailed how-to guide in PDF format for the Sarbuild staff to get the most of their new custom back end.

The client is very happy with the system and says it's a joy to use.

Job done.

Project: Rehabilitation Catalogue design
Client: Allianz Global Assist
Contribution: Design and artwork of internals and cover

This is a product catalogue of over 300 pages and thousands of products. With such a large publication, a colour tab device down the outer trims was used to help users distinguish each product category grouping as they flicked through the pages.

The client maintained their product data in an Excel spreadsheet (with over 3000 rows of data!). We devised an automated method for pulling out this data and flowing into our layout design software. As it flowed into the layout, the data was sorted and styled according to it's use on the page.

Project: Powerlink Insurance Renewal Submission document
Client: Decoder
Contribution: Design and production of the internals and cover including the design of graphs, flowcharts and tables
Extent: 84 pages + 4-page cover

We collaborated with the studio at Decoder for this project. Following a presentation design supplied to us by Decoder, we refined the layout once the live content came in from Powerlink and developed the design further.

Project: Hazard & near miss reporting pocket booklet
Client: Emerson Process Management
Contribution: Design of covers and internals, print buying and production management

When ever a hazard or near miss is recognised on a mining site, Emerson staff are required to report it. Mobile phones are, by and large, not allowed on mine sites so this booklet is carried in the shirt pocket of Emerson staff while on-site. It is used to record any incidents at the time they happen. However, once the Emerson staff member has returned to their mobile phone, off-site, they then photograph the report pages with their mobile phone and simply email it back to Emerson headquarters for entry into the database.

The design required a clear and concise layout owing to it's small page size. We designed a cover to also be striking with a strong branding sense – and to become easily recognisable as the Emerson Booklet.

Project: Internal newsletter layout design
Client: Rio Tinto – Corporate Functions HSE
Contribution: Design of layout templates, supply of InDesign template files for in-house publishing

The Corporate Functions, HSE section, in Rio Tinto are responsible for the health and safety of the in-house corporate office staff globally (as opposed to the on-site mine staff who are handled by another HSE department).

We were approached by Rio Tinto to design layout templates for a bi-monthly newsletter that is digitally circulated to all corporate offices around the world via their internal intranet. The staff of the HSE section were to lay out and publish each newsletter edition themselves – using our templates – and export the document as an interactive PDF.

Project: Take 5 HSE hazard management pocket booklet
Client: Rio Tinto – Corporate Functions HSE
Contribution: Design and layout of internals and cover

Project: Women in Insurance 20th Anniversary Gala Ball invitation
Client: Women in Insurance
Contribution: Design of two marketing PDFs: First, call for sponshorship, and then an invitation to the event itself.

Apparently, insurance industry events sometimes have a reputation for being a little dull. It turns out not so for the Queensland chapter of Women in Insurance. We were approached by the events organiser to help her promote a galla ball for their membership that was going to be anything but dull. Our response was to design an invite that was bursting with glamour and sparkle.

Our brief was to design two PDF documents to be emailed. Firstly, a call for sponsorship, informing potential sponsors of the style of event and therefore the potential audience. And secondly, the invite to the actual event, emailed out to all members.

Project: Community Friends brand update
Client: Community Friends
Contribution: Redesign logo and integrate tagline “real people, real needs, real help”

We provided this Brisbane-based charity a selection of logo options that integrated their new tagline. We varied the design approaches considerably, starting with a minor shift from previous logo through to a considerable move away from what had been seen before. The top left logo was chosen and then applied to marketing material including Facebook business profile image and cover image, business stationery and marketing banners.